Discover & Refine Regional Products
Visit local businesses to understand strengths and challenges, then refine products, size, pricing and presentation for the market.
Hanbit is a product planning and trading company based in Shinagawa, Tokyo and Takahama, Fukui. We develop regional products together, propose them to department stores, mail-order channels and e-commerce, and handle wholesale and sales, putting regional revitalization into practice.
Even with distinctive ingredients and skills, regional businesses face barriers such as size, pricing, design, logistics and product information. Starting from Takahama's coastal and mountain communities, we bring a sales perspective and work through these challenges with businesses.
We do more than research and report on regional challenges. As a seller, we connect products with markets and aim for lasting business relationships.
Visit local businesses to understand strengths and challenges, then refine products, size, pricing and presentation for the market.
Combine regional resources or products from multiple businesses into new products and gifts suited to retail settings and seasonal occasions.
Present products to department stores, major mail-order channels and e-commerce businesses that fit their characteristics and the concept.
Support orders and sales after adoption, and bring market feedback back to the region for ongoing improvement.
Hanbit's representative, Masakazu Honda, was appointed Takahama's sixth Market Creation Ambassador in March 2023. We work with local businesses on product development and expand sales channels in urban markets.
Understand products, skills and business backgrounds on site.
Define the customer, sales setting and approach.
Prepare sales conditions and ways to communicate its appeal.
Present the product alongside the appeal of its region.
Remain involved in sales as a trading company after adoption.
Share responses, improve products and move to the next project.
For local governments and regional organizations seeking to turn local products into actual sales.