Shinagawa, Tokyo × Takahama, FukuiTwo locations connecting Japan's makers with markets
For local governments

Beyond business meetings,
through to actual sales.

Hanbit is a product planning and trading company based in Shinagawa, Tokyo and Takahama, Fukui. We develop regional products together, propose them to department stores, mail-order channels and e-commerce, and handle wholesale and sales, putting regional revitalization into practice.

Our approach

Regional resources,
chosen by the market.

Even with distinctive ingredients and skills, regional businesses face barriers such as size, pricing, design, logistics and product information. Starting from Takahama's coastal and mountain communities, we bring a sales perspective and work through these challenges with businesses.

Seafood from Wakasa BayProduce from the Mountains & CountrysideRegional Skills & Stories
Discuss Regional Partnerships
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From developing products
to developing sales channels.

We do more than research and report on regional challenges. As a seller, we connect products with markets and aim for lasting business relationships.

PRODUCT

Discover & Refine Regional Products

Visit local businesses to understand strengths and challenges, then refine products, size, pricing and presentation for the market.

DEVELOPMENT

Develop New Products & Gifts

Combine regional resources or products from multiple businesses into new products and gifts suited to retail settings and seasonal occasions.

ROUTE TO MARKET

Propose Urban Sales Channels

Present products to department stores, major mail-order channels and e-commerce businesses that fit their characteristics and the concept.

SALES

Wholesale, Sales & Improvement

Support orders and sales after adoption, and bring market feedback back to the region for ongoing improvement.

Takahama, Fukui

Regional partnerships
in Takahama, Fukui.

Hanbit's representative, Masakazu Honda, was appointed Takahama's sixth Market Creation Ambassador in March 2023. We work with local businesses on product development and expand sales channels in urban markets.

Talk with Businesses

Understand products, skills and business backgrounds on site.

Clarify the Market Perspective

Define the customer, sales setting and approach.

Refine the Product

Prepare sales conditions and ways to communicate its appeal.

Propose to Buyers

Present the product alongside the appeal of its region.

Carry Out Sales

Remain involved in sales as a trading company after adoption.

Build Lasting Relationships

Share responses, improve products and move to the next project.

Connecting regional makers
with urban demand.

For local governments and regional organizations seeking to turn local products into actual sales.

Discuss Regional Partnerships