Hanbit-supported UMIKARA product initiative featured by FBC (Fukui Broadcasting)
On October 23, 2026, FBC (Fukui Broadcasting)'s news website, FBC NEWS NNN, featured the freshly caught fish box initiative by UMIKARA in Takahama Town, Fukui Prefecture, and Takashimaya.
As Takahama Town's Market Creation Ambassador, Hanbit connected Takahama Town, UMIKARA and Takashimaya, supporting product planning and development as well as supply and logistics coordination.
Takashimaya and Takahama's UMIKARA initiative included in Fisheries Agency materials for Good Fish Days
Materials accompanying the Fisheries Agency's October 23, 2026 announcement, "November 3–7 are Good Fish Days," include the initiative by Takashimaya Online Store and UMIKARA in Takahama Town, Fukui Prefecture.
As Takahama Town's Market Creation Ambassador, Hanbit helped coordinate the partners and supported product planning and development for this initiative.
The initiative appears on page 9 of Reference 4-2, "Initiatives by Supporting Members (Details)."
We participated as buyers in the 2026 Shinkin Food Business Meeting in CHIBA
On October 20, 2026, we participated as buyers in the 2026 Shinkin Food Business Meeting in CHIBA, held at the Makuhari Messe International Conference Hall and organized by the Chiba Prefecture Shinkin Bank Association, Chiba Shinkin Bank and others. At this in-person business meeting with food suppliers from within and outside Chiba, we exchanged information on regionally distinctive foods and product development through individual and free-format meetings. Hanbit works with makers across Japan on product planning and sales channel development tailored to each buyer and use.
Products by Shihoju and La Clochette Hirano were featured in Josei Jishin magazine
Products by Shihoju and La Clochette Hirano, both handled by Hanbit, were featured in the "18 Mail-Order Sandwich Sweets" special of Kobunsha's Josei Jishin, October 20/27, 2026 combined issue (No. 3176).
Shihoju (Obama, Fukui): Nama Chocolate Sandwich Tin
La Clochette Hirano (Maizuru, Kyoto): Hanasaku Fleurir
Please see the magazine itself for the full feature.
Josei Jishin, October 20/27, 2026 combined issue (Kobunsha)Shihoju Nama Chocolate Sandwich Tin (photo: Hanbit)Shihoju nama chocolate sandwiches (photo: Hanbit)La Clochette Hirano Hanasaku FleurirHanasaku Fleurir, rose-pattern tinHanasaku Fleurir, Strawberry Thief tin
Hanbit's press release on UMIKARA's launch in Takashimaya's TSUNAGU ACTION WEEKS published on news sites
Hanbit's October 7, 2026 press release about UMIKARA from Takahama, Fukui, and its launch in TSUNAGU ACTION WEEKS on the Takashimaya Online Store has been published on news sites.
Hanbit brought this initiative to life by connecting Takashimaya's TSUNAGU ACTION sustainability program with Takahama Town's efforts to support local fisheries and make better use of underutilized fish. Working with Takahama Town, UMIKARA and Takashimaya, we supported product planning and development through to coordination for sales.
These articles republish, summarize or provide commentary on Hanbit's press release distributed through PR TIMES. Read them using the links below.
Press release: UMIKARA from Takahama, Fukui, launches on the Takashimaya Online Store
Products from UMIKARA, a seafood market directly connected to the fishing port in Takahama, Fukui Prefecture, will be featured in TSUNAGU ACTION WEEKS on the Takashimaya Online Store. Hanbit supports product planning, development, and market expansion for this initiative.
A morning-catch fresh fish box from Takahama Fishing Port, along with dried fish, marinated seafood rice bowl toppings, and other products made from local fish that rarely reach wider markets, will go on sale at 10:00 a.m. on Wednesday, October 7, 2026 (Japan time).
As Takahama Town’s Market Creation Ambassador, Hanbit worked with Takahama Town, UMIKARA, and Takashimaya, providing support from product planning and development through preparations for sales.
Sales period: 10:00 a.m., Wednesday, October 7 to 10:00 a.m., Wednesday, October 28, 2026 (Japan time)
The morning-catch fresh fish box has a different sales period and delivery conditions. Please see the sales page for details.
On September 10, 2026, Hanbit's Honda and Oguchi visited Takahama with Takashimaya buyer Mr. Kuwahara and met Mayor Nishijima.
We reported on the results of the fiscal 2025 sales channel development support project and explained plans for this year's Takashimaya Online Store offering. We are working to deliver fresh fish from Takahama to urban customers and support the local seafood industry.
The visit was also featured in the Mayor's Activities section of Takahama's official website and on the mayor's Instagram account.
We participated as buyers in the Niigata Shinkin Business Meeting
On September 4, 2026, we participated as buyers in the Niigata Shinkin Business Meeting. We discussed department store and mail-order opportunities for sweets, frozen prepared dishes and rice with food manufacturers in Niigata. We continue discussions on gift-friendly specifications, packaging, product planning and sales channel development.
We participated as buyers in the Fukui Prefectural Products Individual Business Meeting
In July 2026, Hanbit participated online as a buyer in the Fukui Prefectural Products Individual Business Meeting, coordinated by the Fukui Industrial Support Center.
Through individual meetings with businesses in Fukui, we exchanged ideas on product distribution and opportunities to develop sales channels. Hanbit works on product planning and sales channel development that connect regional makers with markets.
We participated as buyers in the Minamishinshu Food Business Meeting
On February 24, 2026, we participated as buyers in the Minamishinshu Food Business Meeting at Nagoya International Center. We discussed department store and mail-order opportunities for products highlighting the region with food and agricultural businesses from Minamishinshu. Hanbit works with makers across Japan on product planning and sales channels tailored to customers and occasions.
Takahama Town's official website features a discussion with Takashimaya buyers
On September 18, 2025, the mayor of Takahama and Takashimaya buyers exchanged views. The meeting was recorded in the mayor's activity report on Takahama Town's official website.
Introducing a Chunichi Shimbun Web article about UMIKARA
We would like to introduce the Chunichi Shimbun Web article “Saikyo-style miso-marinated fish from Wakasa Bay: Takahama’s UMIKARA develops products with a Japanese restaurant in Tokyo.” Read the article using the link below.
Hanbit was appointed Takahama's Market Creation Ambassador
In March 2023, Hanbit was appointed Takahama's sixth Market Creation Ambassador.
We work to share the region's appeal and support regional revitalization through product planning using Takahama's resources and sales channel development for department stores and mail-order channels.
